Meanwhile, Backlinko said that backlinks always have been, and still are, a key ranking factor – numerous experiments by top SEO brands back this up with data from high-ranking sites. In 2019, backlink campaigns were cited by SEO professionals as one of the three most important SEO factors.ĥ1% of professional SEO professionals claimed they would see a measurable difference in site traffic just 1 to 3 months after a successful link campaign.

Today, backlinking remains a key essential ranking factor.

The backlinking process models the trust of a resource and deems it valuable to expose to others. It makes sense on a practical level – the more authoritative you are, the more mentions you get, the more trust you gain and the more deserved you are of higher ranking. Why You Need Backlinksīacklinks were the most important ranking factor in Google’s early algorithms. Backlinks originating from spammy domains or those associated with malware or other harmful activity will damage your SEO and could result in a ‘manual action’ from Google.Ī manual action is a declaration that Google will demote your site or even remove it from the SERPs – get one of those and it’s a long way back for your site’s SEO health. On the other hand, some backlinks can be detrimental to your site. Backlinks to your site from high-ranking, high-traffic authoritative sites provide the most ‘link juice’ and securing these is one of the best things you can do for your site’s SEO performance. There is somewhat of a hierarchy to backlinks and they’re not all built equally. In raw terms, the more backlinks you receive, the more authority your site has. They mark your website and pages down as useful or relevant to others. When they link to you, they’re providing you with a backlink.īacklinks are one of the most important SEO factors and variables. When you link to another site, you’re providing them with a backlink.

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